Capture
life moments
and
build a beautiful library to enjoy their retrospection.




Project type
End-to-end design
Time
2024
My role
Product Designer
My Quest for Better Memory Keeping
Memories hold incredible power. They allow us to learn from the past, grow, and develop our personality and character over the years. Yet, I realized capturing and reflecting on these precious moments could be hard. Traditional journaling often felt time-consuming for me, and posting on social media offered a curated, less authentic representation of my life. I wanted a tool that would bridge the gap – a personal space for capturing the moments that matter quickly and easily.
CHALLENGE
How might we transform everyday moments into journaling opportunities for busy Gen Z users?
The Final Designs
View my process
Effortless Onboarding
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately
Contextual actions
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately


Effortless Onboarding
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately
Try Dark Mode

Zoom out and enjoy the overview

Zoom in and search for specific moment

Calendar - view the journaling history
Different ways how to view the moments
Enables users to visually navigate through their entries, offering a dynamic way to relive memories, which enhances the emotional and therapeutic aspects of journaling.
Try Dark Mode

Zoom out and enjoy the overview

Zoom in and search for specific moment

Calendar - view the journaling history
Effortless Onboarding
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately
Effortless Onboarding
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately
New label filtering places suitable for work
Users can clearly see homes suitable for working and easily filter them using the top category bar.
Remote working +
This listing has great working amenities and internet verified by guests.

Final Designs
Effortless Onboarding
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately
Effortless Onboarding
The app welcomes users with a simple, intuitive interface that guides them through setup in just a few taps, ensuring they're ready to start journaling almost immediately
New label filtering places suitable for work
Users can clearly see homes suitable for working and easily filter them using the top category bar.
Remote working +
This listing has great working amenities and internet verified by guests.

Intro
A Personal Quest for Better Memory Keeping
Memories hold incredible power. They allow us to learn from the past, grow, and develop our personality and character over the years. Yet, I realized capturing and reflecting on these precious moments could be hard. Traditional journaling often felt time-consuming for me, and posting on social media offered a curated, less authentic representation of my life. I wanted a tool that would bridge the gap – a personal space for capturing the moments that matter quickly and easily,
The Challenge
Driven by my own experiences and a desire to empower others, I set out to design a micro-journaling app specifically for Gen Z. This generation, born into a fast-paced digital world, craves tools designed with their unique needs for speed, ease of use, and personalization in mind. My research with this demographic highlighted key pain points: a struggle with consistency, difficulty finding meaning in fleeting moments, and a yearning for a private space away from social pressures.
Session duration
The team wanted to encourage 15 minute sessions with Ash and a natural way to wrap up each session. However, a countdown clock felt stressful in this context. I explored a few ways to represent the passage of time without relaying on a countdown clock.
Team





+5
Services
Product Design
Web Design
Pitch Deck
Date
Feb — Apr '24 (10 weeks)